Fighting Subjectivity When Building New Products
May 23, 2020
For evolutionary reasons we reason in terms of what is plausible instead of what is probable. So even though “90% of startups fail” people still try. In case you are unfamiliar, let me try to explain plausibility with an example:
Marty is an outgoing guy. Everybody loves him and he’s the life of the party. Surprisingly, his day job is very secluded. He only ever works with a few people since he is an engineer. The projects are of extreme complexity and require a ton of individual work.
Which is more probable?
- A. Marty is a nuclear engineer.
- B. Marty is a nuclear engineer who loves socializing.
Flip to page 2 for the answer.